Friday, December 14, 2012

Exploring Ethos


What is ethos? The term can loosely be defined as the “ethical appeal” an author is able to produce. However, this is an inadequate attempt at fully encompassing the true meaning of ethos. More common than not, an author is faced with the challenge of connecting to his or her audience. This can be done through self-disclosure and tone of voice. According to George H. Williams of the USC Upstate English Program, “Ethos" is used to describe the audience's perception of the [author’s] credibility or authority. The audience asks themselves, "What does this person know about this topic?" (Williams). In order to connect with an audience, the author must first establish a sense of trustworthiness, otherwise known as a clear and apparent form of ethos.  

This is what I was asked to do in my ENGL 1213 class, as I searched for my own ethos in writing arguments. The course assignments varied in topic and purpose, yet one common factor existed among the group. This connecting factor was discovering my ethos as a writer. As the semester progressed, I was able to examine my work and participate in developing my credibility and persuasive techniques.

As I reflect upon my first writing assignment, I notice my ethos is somewhat lacking. Although I do refer to myself as a “tech savvy diva” I do not offer any additional reasoning as to why my voice should be heard, let alone establish a sense of who I am. As I proceed in my writing, I do disclose information about my relationship to my mother, and her tendencies by saying I “[have] a mother who constantly feels the need to be updated on [my] every possible action of the day” (Bradshaw). In doing so, I offer up an aspect of my personal life in which I hope my audience will connect to.

It is clear that in my first writing assignment, I did not fully succeed in establishing an apparent ethos, although I did disclose personal information. I managed to reveal additional information including what sites contribute to my online identity, such as my “involvement in a social media” known as “Facebook”. In addition, I informed my readers of where I come from in my opening paragraph as I state, I was standing “in the middle of the Willowbend mall in Plano, Texas” (Bradshaw). This allows my audience to associate me with a cultural group of which I belong to.

In my second writing assignment, I was asked to “offer an explanation for a particular event or phenomenon caused from the advancement of new information communication technologies.” It is with this prompt which I feel the most confident in my work. I was able to deal with this prompt in examining the affects of the posting of the KONY 2012 video on Facebook, relating to activism. As I observe my text, I am confident in my credibility as I reference many sources, including the founding organization known as “Invisible Children.” I am particularly proud of my conclusion as to how I explain the human nature related to such phenomenon:

“The simple task such as clicking a “like” or “share” button may make up for the other areas in humanity in which we feel incompetent to fix. Lacking the means to make a difference, we trick ourselves into thinking that this simple act in a virtual world justifies our absence in the real issues. It is because of this complex that social movements such as Kony 2012 erupt in popularity in the early stages of their life span. With the technological advances available, it makes this second-hand activism more accessible and appealing than taking any real stand on the matter” (Bradshaw).

It is this rationalization, which seems to be an extension of myself. This idea of human nature exists in my own thoughts, which I then continued to reproduce in my text. It is because of this confession that I am most confident in this particular written work. As I feel I have accurately expressed my ethos and established a reliable credibility to my name. I projected a sense of enlightenment and feel confident that this idea can be perceived and understood by my readers.

As I reflect upon my experience in ENGL 1213, I am able to recognize a progression in the quality and confidence I exude in my work. Although I am not completely satisfied with my writing, I do feel as though I can see an improvement from the start of the semester. While I have gained a greater sense of what it means to succeed in writing arguments, I still realize the need for improvement. Writing should constantly be a work in progress, continuously evolving with each new thought. Just as you begin with an idea, and transform it into an outline, rough draft, and eventually a final draft, so should your ethos as an author.







Williams, George H., Dr. "Ethos-Pathos-Logos-The-3-Rhetorical-Appeals." Dr. Williams : USC Upstate : English Program /. PB Works, 22 July 2009. Web. 11 Dec. 2012.



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